Start with Kindness: Let’s Bring Back the Good

Lately, it feels like every time we turn on the news or open social media, there’s something gut-wrenching staring back at us. Instead of turning it off and ignoring it, Signet thought—what if we could do something about it?

We don’t usually post every single thing we do out in the community because we believe kindness shouldn’t be about recognition. But right now, our feeds—and our lives—need more hope. We need uplifting stories, simple moments that remind us good things are still happening, and encouragement that connects us all.

That’s where Start with Kindness comes in. Every week, we’ll share a new kindness challenge—something simple, genuine, and full of heart. We want to see your photos, your videos, and your acts of kindness—so be sure to tag us! Your mission might be featured on our official Facebook page and website. Let’s come together as a community and turn social media into a place that makes people smile again.

One act of kindness can spark a movement. Your story could inspire our whole community and turn likes into real help for real people. Take the challenge, gather your team or go solo, and share the good. Together, we can flood our feeds—and our hometown—with hope.

Start with Kindness. Start with Signet.